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TEN FACES OF INNOVATION, THE IDEO'S STRATEGIES FOR BEATING THE DEVIL'S ADVOCATE & DRIVING CREATIVITY THR, KELLEY, TOM
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Author Name    KELLEY, TOM

Title   TEN FACES OF INNOVATION, THE IDEO'S STRATEGIES FOR BEATING THE DEVIL'S ADVOCATE & DRIVING CREATIVITY THR

Binding   Hardcover

Book Condition   GOOD / VERY GOOD

Publisher   

ISBN Number    0385512074 / 9780385512077

Seller ID   228419

VERY GOOD HB IN SPINE FADED DJ, CLEAN INSIDE [KELLEY, TOM] IDEO'S STRATEGIES FOR BEATING THE DEVIL'S ADVOCATE & DRIVING CREATIVITY THR

More Description from Internet Sources--

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist-the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

VERY  GOOD  HB  IN  SPINE  FADED  DJ,  CLEAN  INSIDE 

Price = 8.00 USD



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