SPRINGBOARD, THE HOW STORYTELLING IGNITES ACTION IN KNOWLEDGE-ERA ORGANIZATIONS

By: DENNING, STEPHEN

Price: $10.00

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Book Condition: GOOD / VERY GOOD


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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Title: SPRINGBOARD, THE HOW STORYTELLING IGNITES ACTION IN KNOWLEDGE-ERA ORGANIZATIONS

Author Name: DENNING, STEPHEN

Categories: Politics, Economics, Law, Business & Media (see also Ent.),

Publisher: BUTTERWORTH HEINEMANN:

ISBN Number: 0750673559

ISBN Number 13: 9780750673556

Binding: Trade Paperback

Book Condition: GOOD / VERY GOOD

Seller ID: 226456

Description: SOFTCOVER, SOME PEN UNDERLINING 1ST 1/2 BUTTERWORTH HEINEMANN [DENNING, STEPHEN] HOW STORYTELLING IGNITES ACTION IN KNOWLEDGE-ERA ORGANIZATIONS

Keywords: SOFTCOVER, SOME PEN UNDERLINING 1ST 1/2,