BEYOND DISRUPTION CHANGING THE RULES IF THE MARKETPLACE

By: DRU, JEAN-MARIE

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Book Condition: GOOD / VERY GOOD


2002 HARDBACK IN JACKET, NICE SHAPE [DRU, JEAN-MARIE] CHANGING THE RULES IF THE MARKETPLACE


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The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.

Title: BEYOND DISRUPTION CHANGING THE RULES IF THE MARKETPLACE

Author Name: DRU, JEAN-MARIE

Categories: Politics, Economics, Law, Business & Media (see also Ent.),

Publisher: WILEY:

ISBN Number: 0471218995

ISBN Number 13: 9780471218999

Binding: Hardcover

Book Condition: GOOD / VERY GOOD

Seller ID: 232070

Keywords: 2002 HARDBACK IN JACKET, NICE SHAPE,